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Vanilla Marketing Vs. Geo-targeting – What’s the “Scoop”
In a recent report, the CMO Council identifies the top 10 ways to create marketing ecosystem value. For sure, everything looks good on paper, but in my opinion, it doesn’t take into account local...
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The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective
In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This is an ongoing debate and a quick search on Google will...
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Cracking the Code for Channel Marketing
Demand Generation Goals and Strategies for 2012 Understanding buyer psychology is perhaps the most perplexing challenge marketers face in today’s times. Opinions and perceptions are strongly influenced...
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Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another hand...
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B2B Marketers on Pins-And-Needles…What’s All This Anxiety about Pinterest?
10 Ways to Leverage Pinterest for B2B Marketing At a recent B2B networking, the conversation steered naturally to current trends in the B2B marketing world. I heard the usual chants of “our Facebook...
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Inbound Vs. Outbound—An Ongoing Debate
But what do B2B Marketers Really Need for Sales Funnel Optimization? BALANCE. A simple, one-word answer to the question. Just like the classic “which came first, the chicken or the egg” question, the...
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Are you the BEST—Who Cares? How to avoid being lost in the crowd and drowned...
Do you remember the Avis Car Rental advertising campaign in the early sixties? The one that said “We Are Number Two But We Try Harder”? The company still uses the “We Try Harder” part of that tagline....
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LEADership Articles Worth Reading – June 14, 2012
Read some of the lead generation and marketing articles I have rounded up below that are worth a read. This week’s focus is on lead generation and marketing ideas and leadership. Enjoy! The Rise of...
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B2B Demand Generation Using Reverse Engineering Marketing — How to Manage...
I have just returned from a two week culinary tour in Paris, France with a buddy of mine. He is the CEO of a company and I met him on my last cruise vacation. We were both seated at the chef’s table...
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5 Things You Can Do To Jumpstart B2B Demand Generation
This past weekend was a busy one for me. A wedding in the family is enough to fluster even the most organized individuals, and I am no exception. That’s just the way it is—you can plan all you want,...
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Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?
As an avid explorer of food and wine, I seek out new places to visit and different cuisines to try. My experiences range from satiated to unimpressed and delighted to disappointed. It’s all good, I...
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4 Pros, Cons, Fears and Facts B2B Marketers Should Know
Revenue Marketing, that’s the latest buzz word doing the rounds. Fair enough, everyone loves “Revenue” and wants more of it. “Marketing” still has many enemies. So the smart (sneaky?) thing to do is...
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7 Tactics that Are Working for B2B Lead Generation Today
Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works. As B2B marketers, we are continuously challenged with finding new ways to win over...
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A 6-Point Email Marketing Checklist for B2B Lead Generation
A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two As a teenager, when my mom called out saying, “Louis, come here quick”, I usually wasn’t quick enough to...
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10 Event Marketing Tips to Accelerate B2B Lead Generation
Concluding the Back-to-School B2B Primer—Part Four Until this point, “walking into a lion’s den” was only an idiom I had heard. Now it is an experience I will never forget—once-in-a-lifetime adrenalin...
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5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead...
I am just back from seeing my daughter off as she sets out on her next pursuit. After 14 years of dedication to a sport she truly loves, Claudine is off to Dubai with her husband, Alex to join an...
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How to Make Your B2B Blog Deliver Incredible Results
Blogging Best Practices Checklist: Part 1 I have been writing this blog for close to four years now. Looking back, I know I could have done a few things differently and accomplished better results. It...
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“Change Before You Have To”…Think Conversion NOW
If you can’t be #1 or #2 in a business, you need to be sold or shut down—that was the approach “Neutron Jack” applied to General Electric when he took on the responsibility to streamline operations....
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How to Reduce the Cost of a B2B Lead
That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense...
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3 Ways to Feed Your Audience What They Are Craving
—B2B Lead Generation Tips to Make them Say “Gimme More!” Two years ago, I went on a culinary tour of Paris, France. My two most favourite memories from that tour are the Ladurée macarons and the...
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